In what became a ground-breaking event for the entertainment industry, Home Brew partnered with DreamWorks/Universal for the theatrical-turned-PVOD release of Trolls World Tour. Our goal was to fuel excitement, spread positivity, and eventize a family-fun experience around the second chapter of the Trolls franchise in every piece of social content and paid media unit our team created.

By leaning into new characters and the heartfelt narrative, our digital campaign pushed Trolls World Tour to break the record for the largest digital debut ever. Leading up to its historical PVOD opening weekend, our creative leveraged innovative formats, diverse musical genres, and timely trends to intensify excitement for the highly successful release.

Mr. Shark Week

Giphy Stickers

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Dreamworks

Social Media, Paid Media, Innovation

Dreamworks

Social Media, Digital Creative, Special Shoots & Production, Innovation, Community Management

Dreamworks

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