We measure KPIs, analyze platform trends, and develop insights to include in key reports.

We apply emerging technology to create enhanced content for multiple social media platforms. <a href="../ar">Click here to see more.</a>

We regularly produce high-quality original content and execute special shoots in-house. <a href="https://www.youtube.com/playlist?list=PLuqrLtTp8fSHth4LCg078gH8aSbfkdUFb">Click here to see more.</a>

We create thumb-stopping and engaging social content including statics, motion pieces, GIFs, and more.

We write multiple copy options that target a range of audiences and is current to pop culture trends. We also write long-form scripts for special shoots and AV pieces.

Our social team creates content calendars to garner attention throughout the campaign.

We bring branding to life through immersive experiences in partnership with our sister division, THAexp.

We are very experienced at covering live events including red carpet events and traveling activations / live fan events.

We tailor our approach to each project to maximize reach, audience excitement, and fan engagement.

We create mobile-friendly, responsive websites, games and apps.

We regularly review social pages and interact with fans in an authentic manner.

We produce eye-catching paid advertising for both web and mobile platforms.

We can support targeted campaigns with audience specific strategy and creative content provided in partnership with our sister division, the MRKT.

Our in house team develops user-friendly, well-designed websites and microsites.

Action

Comedy

Documentary

Drama

Gaming

Horror

Kids / Animation

Reality

Contact

Legal

Twitter

Facebook

Instagram

linkedIn

home

work

capabilities

team

Apps

Community Management

Game Capture

Games

Paid Media

Product Creative

Social

Strategy

Sweepstakes

Video Production

Websites

Season 2 is back and we&rsquo;ve got ABC&rsquo;s workplace comedy sitcom covered because we are NOT. DEAD. YET. From laugh out loud office antics, to relatable and hilarious hijinks, we&rsquo;re sharing the most drop-dead funny moments on social to bring back fans from the first season and spread awareness to those seeing it for the first time. Tune in and enjoy the playful spirit(s) of&nbsp;Not Dead Yet.

Not Dead Yet S2

Amazon Studios

We here. Our campaign for&nbsp;Coach Prime&nbsp;on Prime Video followed Deion Sanders as he brought a wave of recruits, dollars, hype, and excitement into Boulder, CO as the Bufs new head football coach. Hot takes, hard hits, iconic celebrations, and iron will - we gave audiences an inside look into the locker room and behind the team that made waves in college football.

Coach Prime

Jazwares

Get out of your seat for the cutest plush with a personality, BumBumz! We crafted content with the adorable plushies embarking on mischievous adventures and dropping onto their bumz to fans giddy excitement. Our content aimed to delight, with a blend of humor, charm, and imagination. Through it all, we left a lasting impression and grew the BumBumz social channels, proving that when creativity meets cuddles, magic happens!

BumBumz

Warner Bros. Games

In what&rsquo;s being called the year of the fighting game, our social warriors have fought to see Mortal Kombat 1 konquer the kompetition. To capture themes of Mortal Kombat 1 centering around the cyclical nature of peace and violence, we started our social campaign by defying expectations for the brand and introducing the newest addition to the franchise in a zen-like fashion. The campaign&rsquo;s north star led with the concept of yin and yang, balancing zen and khaos, then evolved over time into the violence and brutality that fans know and love.

Mortal Kombat 1

Home Brew partnered with Jazwares to create a vibrant and international 360 campaign for Squishmallows. Our all-encompassing tagline encouraged each and every person to &ldquo;Find Your Squish,&rdquo; which translated seamlessly to a hashtag for socials that has yielded fantastic engagement. We kicked this campaign off by producing an original broadcast commercial, which was conceptualized by our creative team of directors, strategists, and copywriters. After organizing the production team and overall mechanics of the shoot, we went on to create a :30 spot that captures the essence, ubiquity, and adoration of all things Squishmallows.
With Squishmallows winning the Best Licensed Toy Brand this year at the Licensing International Awards, as well as Toy of the Year Award and the People&rsquo;s Choice Award in 2022, this brand has had a meteoric rise in becoming the hottest on the market. We are focusing on introducing this large and eclectic gaggle of characters to an even wider range of consumers, whose interests vary from broad appeal to extremely niche. If you love reading, or off-roading, or deep-sea diving &ndash; just name a hobby, and there&rsquo;s a Squish out there who was made to be your new best friend!

Squishmallows

As proud partners of ABC, Home Brew created a banner campaign for the fifteenth season of Shark Tank that&rsquo;s indicative of the show itself: savvy and successful! Our content celebrated the wins and deals that were struck, and touted the aspects of a pitch that make the Sharks lean in or tap out. We created motion graphics where red or green flags popped up on-screen as contestants presented, and &ldquo;Shark Bait&rdquo; videos which focused on buzzwords that would perk the ears of any business-forward judge. We also highlighted the successes that are earned this season, from showing off the &ldquo;after-pitch highs&rdquo; from presenters as they walk off the stage, to creating supercuts of the Sharks as they announce, &ldquo;I&rsquo;m in!&rdquo; We are proud to have helped ABC kick off this fifteen-season milestone, and continue to celebrate the success of Shark Tank.

Shark Tank S15

HBO Max

With Season 4 of Harley Quinn, Home Brew continued to ABOI (Always Be Owning It). From our motion piece featuring Nightwings &ldquo;Juicy Caboosey&rdquo; to our harassment training video straight from the the Legion of Doom HR department, we kept this tight-knit fanbase engaged and, perhaps more importantly, focused on socially conscious evil. Our community management team leaned into the warmth of Harley &amp; Ivy&rsquo;s chaotic romance and gave fans a safe space to show their love for the show and their favorite characters. To round things out, our paid media campaign introduced new viewers to this hilariously raunchy yet heart-felt series.

Harley Quinn S4

Home Brew worked with our dedicated partners at Max to create a splashy digital campaign for the final season of Doom Patrol. This raunchy yet profound show excels at pushing boundaries, which is exactly how we framed our content. We played off of the beloved set-pieces like the Were-Butts with a panoramic photo of the characters in Doom Manor, calling fans to &ldquo;Find the Butt.&rdquo; We also continued our tradition from the previous campaign of highlighting the hysterical profanity, with an &ldquo;F Bomb Counter&rdquo; video. Since this is the &ldquo;last hurrah&rdquo; before the series ends, our team made sure to pay an homage to fan-favorites as we hyped up the show-stopping grand finale that the fans would never forget.

Doom Patrol S4

Disney

Home Brew collaborated with Disney Studios to craft captivating social content for both Disney Channel and Disney Parks. Our partnership led us to iconic properties like "Indiana Jones and the Dial of Destiny" and the timeless "Haunted Mansion." Using footage from a special shoot, we created custom content tailored for broadcast and social platforms. We seamlessly integrated native-style graphics for our videos on Instagram Stories and TikTok, ensuring that our social-first approach evoked the Disney magic that fans know and love.

Disney Synergy

Home Brew proudly partnered with Max for their almighty third season of The Righteous Gemstones. We focused our creative approach on Instagram, where the hub of our community is eager to engage. To stoke anticipation and buzz, we created several stylized videos and stories that were brimming with the show&rsquo;s distinctive humor and sarcasm. These included &ldquo;The Gemstone Tenets,&rdquo; a series of playful nudges at the blasphemy of this evangelical family, as well as character pieces that played off biblical themes, such as the &ldquo;Book of Jesse.&rdquo; Our community management went above and beyond in responding to fan comments in the sarcastic voice of the show, and maximizing participation and viewership with IG quizzes. Additionally, our CM team covered in-person events in real time to promote the new season, such as the ATX panel, a NASCAR event with Danny McBride, and a monster truck pop-up event called Road to Redemption &mdash; all of which provided our fans with new glimpses into BTS moments of this beloved cast. Our overall strategy has increased viewership by 10% since the previous season, making this campaign a massive success.

The Righteous Gemstones - Season 3

Home Brew's campaign for Harry Potter: Magic Awakened saw the game skyrocket to #1 on the app store during its launch week, gaining massive success almost instantly. Our content was dedicated to helping players "Master the Magic" by focusing on a campaign that delivers the Hogwarts experience they've been waiting for. We narrowed in on engaging casual and dedicated gamers, as well as Harry Potter fans, with a dynamic approach that perfectly ties the game thematically with our primary socials. Heavily driven by our skilled team of motion graphic designers, our campaign provides a 'living and breathing' experience that's inclusive, welcoming, and of course, magical. As the game continues to cast its spell, we will stay focused on fostering more growth and intent for fans to fall in love with Hogwarts all over again.

Harry Potter: Magic Awakened

Home Brew partnered with Prime Video to create an enthralling digital campaign for Harlan Coben&rsquo;s hit mystery series, &ldquo;Shelter.&rdquo; Our community management team embraced the Gen Z spirit of these sleuthing teens, infusing an aura of intrigue into our tone and voice. Our social content calendar led to frequent posts that teased the show&rsquo;s launch, giving fans of the books an inside peak into this captivating new adaptation. We also leveraged our content to reach audiences who were new to the property, such as fans of teen dramas. By creating countdown pieces and clip pulls, and frequently engaging with our audience on Instagram, we maintained excitement for how the mystery will unravel as new episodes dropped each week.

Harlan Coben’s Shelter

Lego

Home Brew partnered with LEGO on their vibrant and inclusive new YouTube series, LEGO Friends. We created videos that celebrated all the values that this show demonstrates, and focused our placement on Facebook and Pinterest to appeal to young parents. Our creative content aimed to drive viewership, spark conversation, and encourage families to watch the show all together.
&nbsp;

Lego Friends

Home Brew continued its beloved partnership with Max for the Harley Quinn Valentine&rsquo;s Day Special! We teased this notoriously hungry fanbase with a witty play-by-play of Harley&rsquo;s schedule for this day of romance and lust, available for download to fans&rsquo; own calendars. We piqued interest and sparked engagement with a raunchy motion video to tease the concept of the episode, and to highlight its most memorable moments. Our content also included R-Rated Valentine&rsquo;s Day cards, which received enormous engagement and praise on Twitter. This micro-campaign led viewers and new fans alike to the hilarious new special from Harley and her squad of anti-heroes.

Harley Quinn: Valentines Day Special 

ESPN

In a partnership with ESPN&rsquo;s 30 for 30 Podcast, Home Brew created an attention-grabbing motion piece with custom illustrations to tease the concept of their newest series, &ldquo;The Bag Game.&rdquo; The :15 video was a scroll-stopping piece which employed dark visual elements and select VO to tout the scandal of the story, and pique the interest of college sports fans across the country. This arresting piece called viewers to listen in for the full story behind the widespread fraud discovered within the NCAA.

ESPN 30 For 30

Home Brew was proud to partner with Prime Video to create a moving and majestic digital campaign for On A Wing and a Prayer. This faith-based film was inspired by the true story and heroism of Doug White, who successfully piloted his family to safety during an emergency. Turning fate towards faith, this campaign shined a light on the power of family, and staying true to one&rsquo;s beliefs. Our creative work ranged from frame-breaking motion graphics, to engaging Instagram quizzes, to statics that highlighted the real-life heroes. Our inspiring messaging encouraged viewers to gather their loved ones and watch all together, as it released on Easter Sunday.

On a Wing and a Prayer

Home Brew soared in its partnership with Amazon Studios for Lena Dunham&rsquo;s witty film adaptation of Catherine Called Birdy. Our social campaign highlighted the beloved cast and its flourishing star, Bella Ramsey, with content that captured the sharp humor of a rebellious teen facing the injustices of coming of age in the middle ages. From script-to-screen videos, to custom illustrated quote graphics, to talent-led BTS material, we built a campaign that took off toward the skies!

Catherine Called Birdy

National Geographic

Home Brew proudly partnered with National Geographic and Disney+ to promote their powerful new episodic show, Limitless with Chris Hemsworth. The show focuses on six physical challenges for Chris to push his body past what he knew was possible, all in the pursuit of boosting longevity. Our social campaign capitalized on the most daring and shocking moments, the gorgeous scenery from the Arctic to the Outback, and of course, Chris&rsquo;s charismatic personality. From Instagram quizzes about the science of aging, to snackable &ldquo;life hack&rdquo; videos of Chris&rsquo;s greatest feats, to integrated BTS for intrigue on our super-hero super-human, our goal was to drive maximum viewership and buzz to the original series premiere on Disney Plus.

Limitless with Chris Hemsworth

Dreamworks

We have proudly partnered with Universal to continue the legacy of Universal&rsquo;s storied character in his final sequel&ndash; Puss N Boots: The Last Wish. We produced a rich social campaign that catered not only to the Shrek and Puss N Boots fandoms, but to families and new audiences that are always searching for the newest sharp, quotable animated comedy. We capitalized on social trends, creating TikToks that play into viral sensations, as well as trending memes on Twitter, Facebook and Instagram. Our stylized statics and videos also teased moments from the movie and pushed the FOMO of this being Puss&rsquo;s final, can&rsquo;t-miss film.

Puss in Boots: The Last Wish

Home Brew partnered with HBO Max to create a social campaign for the fourth season of DC&rsquo;s Titans, which energized the dedicated fan base and dominated the conversation. Focusing on the complexities of the characters and the sinister forces they are working against, our creative content and community management proved to be one of the most successful yet for all invested in our heroic team&rsquo;s world.

Titans S4

Home Brew was proud to create the social creative campaign for the third season of HBO Max&rsquo;s smash-hit show, Harley Quinn. We strived to entice new viewers and sustain audience engagement from previous seasons, by stoking constant conversation on social media with our uniquely hell-raising presence. Our community management continues to run each platform as though Harley is in control, which has proved wildly successful in engaging the wider DC fandom.

Harley Quinn S3

Home Brew formed an exciting partnership with FXX to roll out a social campaign for their highly anticipated new animated show, Little Demon. It follows the story of middle schooler Chrissy (Lucy DeVito), who not only finds out that her dad is Satan (Danny DeVito), but that she herself is the Antichrist. Our goal was to match the twisted and hilarious tone of the show in our marketing to intrigue audiences, and establish its voice as devious and unmistakably devilish. This included creating supercuts of the show&rsquo;s raunchiest moments, jumping onto trends and creating original content as they happened, and posting statics and videos that highlighted characters within Chrissy&rsquo;s new demonic world that were sure to steal the show.

Little Demon

Home Brew partnered with ABC on their beloved crime drama The Rookie. We produced creative social media pieces that served to keep fans engaged week-to-week, such as &ldquo;mad libs&rdquo; written specifically toward the newest season premiere. Our embeds captured BTS moments from the set to create social content that would increase intrigue and viewership; additionally, they worked with the cast of the show&rsquo;s spin-off, Rookie Feds. Our questionnaire provided an insider&rsquo;s look for our fans to get to know the actors behind their favorite characters.
&nbsp;

The Rookie

We partnered with ABC on the 14th season of their successful veteran venture, Shark Tank. Home Brew created unique paid media and social content to support the first ever LIVE season premiere. This included several custom video pieces specifically for social platforms, using moments from the show and unique footage captured on set. Our paid media also included a display campaign using the Season 14 key art to maintain brand awareness. These assets were created to communicate the airdate to current and new fans, and support the airing of the remaining episodes in the season.
&nbsp;

Shark Tank S14

Home Brew was proud to produce the creative work for Dreamworks&rsquo; beloved franchise, Trolls. With two hit feature films, sing-alongs, network shows, and a continuously clamoring fanbase, we serve the Trolls community with content that keeps them energized and buzzing for more. We relate to our audience by engaging them with trending topics, providing the trolls&rsquo; unique and fresh spin on them. This spans from high-performance motion memes on IG and TikTok, to UGC fan art that engages our audience members, to community management responses that perfectly embody the voices of our zany and loving characters.

Trolls Franchise

Home Brew partnered with Nat Geo to promote its new episodic series, &ldquo;Edge of the Unknown,&rdquo; led by the intrepid Jimmy Chin. Our social campaign includes engaging content such as Instagram story trivia and polls, athlete profiles, Go Big IG Reels, and eye-catching videos that highlight the best moments of these unthinkable human feats. Most notably, we made a TikTok video for NatGeo&rsquo;s page, which has over 2 million followers. Our goal for our target audience was to give our fearless fitness junkies just enough to tout them with the promise of the premise, but leave them craving that adrenaline and itching to tune in!

Edge of the Unknown

Home Brew ran the Dreamworks retainer through all social handles, posting original and share-worthy content aimed to remind audiences of the studio&rsquo;s greatest hits. We conceptualized frequent posts and tactics for engagement, such as an AR filter developed in-house, which helped users choose which Dreamworks movie to watch over Thanksgiving. Our designers also created motion and static pieces that often included custom illustrations. We reached audiences in several age groups, from millennials with nostalgia for the films of the early 2000&rsquo;s, to the kids and parents who actively keep up with the current Dreamworks slate!

Dreamworks Retainer

Dreamworks Jr.

Home Brew proudly partnered with Dreamworks Jr. to create and post content for their retainer franchises on each social handle. Our account team managed frequent postings and tracked performances on each platform for best engagement, while working with our designers, strategists, and copywriters to create funny and relatable posts. One of our concepts included posting the letters of the alphabet one by one, each custom designed to match the aesthetic of a new Dreamworks character each time. We succeeded in reaching our targets for parents and their kids, churning out original content for both current projects and established franchises.

Dreamworks Jr. 

Home Brew is proud to have partnered with ABC on the Emmy-winning sitcom, Abbott Elementary. The digital campaign for this groundbreaking show utilized fan engagement as much as possible, with a hilarious quiz featured at SDCC where users could respond to character-defining questions and find out which staff member they were most like. We also captured BTS footage to create social videos, giving fans a glimpse of life on campus, and the quirk and charm of Janine&rsquo;s classroom.

Abbott Elementary

Hulu

Home Brew was proud to produce the social campaign for the Hulu original show, Life and Beth. The series stars Amy Schumer, and we were sure to highlight her unique blend of raunch, cleverness, and charm as we led up to the launch and continued to sustain conversation. We aimed to engage Amy&rsquo;s built-in fan base with talent activations such as &ldquo;Unqualified Therapy Advice,&rdquo; and &ldquo;best-moment FOMO&rdquo; pieces from the show. We also strove to entice new female-centric audiences by showing off Amy&rsquo;s distinct brand of humor that proves so relatable time and time again: down to earth, and of course&ndash; a downright mess.

Life & Beth

Nickelodeon

Home Brew partnered with Nickelodeon to produce an original microsite and social campaign for Are You Afraid of the Dark?, leading to the thrilling premiere of its newest season. We designed a microsite that allowed fans to search for the key to the ominous &ldquo;Room 13.&rdquo; The mobile version of the site used AR to put the key in the user&rsquo;s environment, and the desktop version was a stylized 3D scavenger hunt within the hotel lobby. The search ultimately led to unlocking the season premiere episode in a web player.

Are You Afraid of the Dark? - Season 3

The History Channel

We partnered with The History Channel to create an original social scavenger hunt to promote their new show, Crazy Rich Ancients. To build excitement and awareness for the show, our custom sweepstakes included &ldquo;hiding&rdquo; coins on THC&rsquo;s social channels and encouraging users to find as many as possible for the chance to win a REAL ancient gold coin. Clues were posted on Facebook each week, prompting key audiences to follow the channel&rsquo;s Instagram, Twitter, and TikTok pages as they searched for the gold!

Crazy Rich Ancients

Universal

Home Brew proudly partnered with Universal to promote the release of its fresh new animated comedy, The Bad Guys. Our social campaign aimed to feature the film&rsquo;s greatest moments of &ldquo;buddy-comedy&rdquo; humor, the heists in action, and &ldquo;spotlight pieces&rdquo; on each character, and their role in the motley crew of criminals. We also sustained audience engagement with #FanArtFridays, where we posted UGC of our fans&rsquo; greatest work to the film&rsquo;s IG feed and stories.

The Bad Guys

Lionsgate

Home Brew partnered with Lionsgate to carry the Mack and Rita campaign through to the Home Entertainment phase. Having worked with Gravitas on the social campaign preceding the theatrical release, we were experts on the heartwarming and fun story, and Diane Keaton&rsquo;s hilarious &ldquo;30-going-on-70&rdquo; performance. Our PVOD strategy included sustaining IG posts with statics, videos, IG story polls, and giveaways, so fans wouldn&rsquo;t miss out on the perfect opportunity to kick back on the couch and enjoy this fresh new comedy.

Mack & Rita

Home Brew partnered with Universal on the movie that Variety called &ldquo;the year&rsquo;s funniest film&rdquo;-- Minions: Rise of Gru. Our team tailored the creative for paid media, including ticketing and release messaging. We used toolkits to bring the beloved Minions to life, and edited TV spots and trailers to make the content more snackable for social posting.

Minions: The Rise of Gru

Epic Games

Home Brew partnered with Epic Games to produce a strategic campaign for the melee combat game, Rumbleverse. We targeted Gen Z and young millennials who live for fighting games that require skill and control, yet still bleed creativity. We engaged the gaming community on a wide breadth of channels, such as Instagram, Facebook, and Twitter&ndash; and listened to their feedback and excitement while providing information for strategies and play tests, building maximum hype for the launch.

Rumbleverse

We partnered with HBO Max to engage fans of the DC Universe, and invite newcomers, with a social campaign for Season 3 of Pennyworth. The show follows the perilous adventures of Alfred Pennyworth long before he was Bruce Wayne&rsquo;s butler. Using the sophisticated yet sarcastic British slang from the show, our campaign&rsquo;s tone was that of a character right in the midst of the action. We strived to keep audiences in the know at all times, creating character statics and motion pieces which recapped previous seasons, and showed the progression of certain relationships.

Pennyworth

Paramount

Home Brew partnered with Paramount to create an energizing social campaign for their animated film, Paws of Fury. Our goal was to excite and engage kids and families with the butt-kicking, fur-licking shenanigans of cats and dogs perfecting the art of the samurai. This campaign also touted the famous talent that headlined the film (Samuel L. Jackson, Michael Cera &amp; Ricky Gervais to name a few). We scripted messaging for content days in their unique voices, and produced countless social pieces for them to post organically for their established fanbases&ndash; as well as for paid media posts.

Paws Of Fury

Home Brew was delighted to work with ABC this year on paid media for the most anticipated night in Hollywood&ndash; the Oscars. We created rich media, gold-embellished static units, and custom units including our 3 female hosts (Wanda Sykes, Regina Hall, Amy Schumer). Our social pieces aimed to drive viewership and excitement for the glamor, fun, and awe of recognizing the best films of the year and all they entail in one glorious ceremony!

Oscars 2022

<div dir="ltr">
<div style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">Home Brew partnered with Universal Pictures for the highly-anticipated release of Marry Me, the sensational romantic comedy featuring Jennifer Lopez, Maluma, and Owen Wilson. Our campaign highlighted the film&rsquo;s star-studded cast, magnetic soundtrack, and relatable romantic themes. We narrowed in on Lopez's massive star-power with creative showcasing her most charming moments. The campaign was a spectacular success and reinforced Lopez as the queen of romcoms.&nbsp;</div>
</div>

Marry Me

Home Brew was excited to partner with HBO on their second season of The Righteous Gemstones, which follows a world-famous televangelist family with a long tradition of deviance, greed and charitable work. Our goal was to reignite interest in Season 1 while also teasing Season 2. Our social creative highlighted the family's humor, their southern charm, and of course their dedication to a higher power throughout the campaign!&nbsp;

The Righteous Gemstones - Season 2

Welcome to Earth, a Disney+ original series from National Geographic, follows Will Smith on a once-in-a-lifetime adventure exploring the Earth&rsquo;s greatest wonders. Home Brew partnered with National Geographic to highlight the breathtaking cinematography and Will&rsquo;s boundless curiosity. Our goal was for viewers to be able to appreciate the beauty of the Earth in a way they had never experienced before!

Welcome To Earth

We partnered with Amazon to eventize the release of Annette onto Amazon Prime Video. The center of this original musical is on the characters of Adam Driver and Marion Cotillard, who play a dazzling couple in the spotlight. Their lives are turned upside down when their first child Annette is born, a fascinating little girl with a unique destiny. The original music within the film, as well as the compelling storyline, were the focus of our social creative for this campaign.

Annette

Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to promote the 3rd season of DC&rsquo;s Titans. With the show moving from the DC Universe streaming service to its new home on HBO Max, this campaign aimed to deliver an elevated yet insider type of experience to fans of the show while attracting new fans to one of HBO Max&rsquo;s hottest IPs. By focusing on fan-service content and building relationships with the community, Titans became one of HBO Max&rsquo;s most-watched and most talked about series of 2021 (Source: <a href="https://news.yahoo.com/top-streaming-tv-shows-last-153511217.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAADk2mGJtnHhFFlsG955JKjpmKyRHA9di1hONEfJ2bIzeXx0YR00ajuJRK-vIuiQEhgb9KIIs3LxHdbiND9EPo5GEKjwt8iDbwa2pUjGh-_eddPx4TlYdrm7NxBxZMvQKpPEGzvXXwQjIvGW_Eiq2S3mK2z4D62tIhmAMH7HUMlu_" target="_blank" rel="noopener">Yahoo</a>).

Titans S3

Home Brew partnered with Hulu Originals and Hulu Brand for a social campaign teeming with mystery, intrigue, and humor. Only Murders in the Building combines an entertaining and original storyline with an allstar cast of Steve Martin, Martin Short, and Selena Gomez, and we were tasked with attracting viewers across generations. As a result of our campaign, the show gained over 163k fans on social media and debuted as the Most-Watched Comedy Premiere in Hulu history.
&nbsp;

Only Murders In the Building

In one of our zaniest campaigns yet, we partnered with Hulu to build anticipation and excitement for the release of Animaniacs Season 2. Our creative showcased the crazy antics of Pinky and the Brain alongside the wit and humor of the Warner Siblings by utilizing global trends and leaning into the highly self-aware tone of the show. Our goal was to build onto the excitement from season 1 with relevant and hilarious social creative that showcased new and exciting additions to the world of Animaniacs.
&nbsp;

Animaniacs S2

We partnered with Amazon to eventize the release of Harlem onto Amazon Prime Video. Our creative encapsulated the heart of the cast, the show, and the sisterhood displayed both on-screen and off. We created a set of assets utilizing episodic footage as well as special shoot footage. Our goal was to display the fierce vibrancy of these Harlem women through engaging social creative.

Harlem

Warner Bros. Home Entertainment

For the launch of Tom &amp; Jerry onto Home Entertainment, we teamed up with Warner Bros. Pictures to bring the film to families everywhere. Our fresh take on a classic franchise brought new and old fans together and showcased the all-star cast. We focused on fun for the whole family with carousels, cast videos, and holiday-centered creative.

Tom & Jerry: The Movie

Jada Toys

Home Brew partnered with Jada Toys to help launch the new B-Kind doll line through social creative, paid media, and development of a new website.
First, we launched the @bkinddolls Instagram account with a mosaic that introduced each doll and the brand's core pillars of spreading kindness, positivity, and being environmentally sustainable. We then created a series of videos and infographics dedicated to the eco-conscious angle of the doll line. All of this was backed by a full-featured website that contained more information about each doll, DIY videos, a mailing list sign-up area, and a press kit for logos and assets.

B-Kind Dolls

Home Brew partnered with Hulu Originals on a social campaign for Shrill Season 3. Our creative focused on the humor and talent of the cast as they launched their final season of the show. From custom cast pieces to supercuts of fan-favorite characters, our goal was to elevate the characters that the audience knows and loves.
&nbsp;
Our focus was mainly on the @shrillhulu Instagram page. However, we additionally scripted and developed long-form YouTube content that highlighted the alluring chemistry of the cast. This included games like Never Have I Ever, scene commentary from the cast, and Rapid Fire questions. Our campaign spanned from trailer launch to post-release of all the episodes on Hulu.

Shrill S3

For Disney's Raya and the Last Dragon, Home Brew was tasked with creating high level, action-packed social creative that not only appealed to kids, but audiences of all ages.
We worked with Disney's domestic, international, and multicultural teams to ensure our social creative was authentic, engaging, and appealing to worldwide fans. We also created a dynamic AR lens where users could place the adorable character Tuk Tuk into their world.

Raya and the Last Dragon

Home Brew partnered with Universal Pictures to create the theatrical and PVOD campaign for the adrenaline-fueled action film Nobody. Spanning over 120 organic and paid creative assets, we developed a strong tone that delivered a heavy dose of action and attitude.
Our community management team was heavily involved by live-tweeting during key events such as the Super Bowl and March Madness.&nbsp; We interacted directly with fans on trending and relevant topics. In addition, we posted native content during a Twitter watch party of the film involving Bob Odenkirk, Christopher Lloyd, RZA, the crew, and host Patton Oswalt.

Nobody

Home Brew partnered with HBO Max to launch the social media campaign for the 51st season of Sesame Street. As a way of bringing both fun and education into our campaign, we developed weekly content that covered subjects like kindness, creative thinking, and STEM.
In addition to engaging fans by building on lessons that are taught on the show, we created a first-of-its-kind AR lens that allowed fans to sing-a-long to a randomly selected Sesame Street song.

Sesame Street

In a social campaign unmatched in scope and size, Home Brew partnered closely with HBO Max for the long-awaited release of Zack Snyder&rsquo;s Justice League. Tasked with driving awareness and subscriptions to the platform, we developed a holistic digital marketing strategy, content rollout plan, and community management approach to successfully engage an extremely passionate, global fan base.
With an always-on audience, we monitored online conversations constantly and adjusted our strategies in real-time to earn the highest possible engagement for our content and digital activations.&nbsp; Our efforts helped result in over 20,000 social posts from global audiences every day for over 60 days. Serving as an extension of our friends at HBO Max, our delighted the fans and drew in new viewers for a record-breaking release that earned 34.7B social impressions.

Zack Snyder's Justice League

Red Bull Docs

After rebranding themselves as Red Bull Docs, Home Brew helped revitalize the Red Bull name across social media through combining adrenaline-fueled action with behind-the-scenes footage to give insight into these artists. By highlighting these aspects, we successfully appealed toward the documentary community and gained new followers for the Red Bull brand.

Following the success of Trolls: World Tour, Home Brew reunited with DreamWorks for their theatrical and PVOD release of The Croods: A New Age. We eventized the family movie&rsquo;s holiday release with interactive technology and digital stunts, leading the film to top box office charts as #1 five weeks in a row.
Our creative campaign showcased the expanded environment, new creatures and family, and witty humor, emphasizing the narrative while continuing to highlight fan-favorite characters from the first film. To modernize the prehistoric world, we built relatable connections and utilized AR and VR technologies to immerse fans into an older era.
&nbsp;

The Croods: A New Age

Home Brew partnered with Hulu Originals and Hulu Brand for a zany social campaign unlike any other. Twenty-two years after the show&rsquo;s original run, Animaniacs was back with all-new episodes, and we were tasked to revive the 90s show for the reboot&rsquo;s launch on Hulu. The campaign earned over 38.4M impressions and strengthened show awareness that broke Hulu Originals social mentions records.
With two digital stunts, over 100 organic and paid creative assets, and custom talent content, we aimed to entertain the show&rsquo;s original millennial audience while also captivating a new generation of viewers. We developed creative that highlighted character personalities and nostalgic quirks, the show&rsquo;s irreverence and self-awareness, and the satirical and humorous tone that the Animaniacs is best known for.

Animaniacs

We created three special shoot DIY Craft Videos for Warner Bros. Home Entertainment's seasonal titles Gremlins, Beetlejuice, and Corpse Bride. All three videos were shot and produced in our in-house, pandemic safe studio. We were also responsible for the narration, styling, and completion of these videos which helped create family-friendly Halloween fun.

Gremlins, Beetlejuice & Corpse Bride

We partnered with HBO Max to launch their new special Mo Willems: Don't Let The Pigeon Do Storytime! As Willems' stories hit the stage, our creative brought his fascinating characters to life with an interactive AR lens and social videos that highlighted the top moments from the special.

Mo Willems and the Storytime All-Stars Present: Don't Let the Pigeon Do Storytime!

Focus Features

For Focus Features' new horror movie Come Play, we created a series of chilling ad units that teased the appearance of the film's monster, Larry. Each banner was programmed to play sequentially with the story unfolding deeper each time they were served another unit.

Come Play

Produced in collaboration with the Calm app, A World of Calm is an HBO Max Original designed to support one's mental health during these trying times. For this campaign, our social creative leveraged beautiful visuals, relaxing vibes and diverse techniques to create a sense of serenity. Leaning into the medatitive nature of the show, our minimialistic approach encouraged fans to slow down and try to relax a few times a day.

A World of Calm

WE tv

Home Brew was put in charge of the social campaigns for two of WE tv&rsquo;s hit reality shows, Growing Up Hip Hop and Marriage Boot Camp. We created countdown graphics, quote videos, and more to help promote the new season of these two shows.

Marriage Boot Camp: Hip Hop Edition & Growing Up Hip Hop

With the launch of HBO Max, Looney Tunes has made a triumphant return to families everywhere. Home Brew launched a successful digital campaign that reintroduced these beloved characters to promote these all brand new episodes. Our fresh take on this classic franchise appealed to fans new and old, filling us with laughs courtesy of Bugs Bunny, Daffy Duck, Porky Pig, and the rest of the gang.

Looney Tunes Cartoons

Warner Bros.

We teamed up with Warner Bros. Pictures to launch a youthful campaign for the first full-length animated Scooby-Doo film, Scoob! The campaign launched with an entertaining trailer announce pieces that showcased the star-studded cast and introduced never-before-seen Puppy Scoob (who became an instant fan-favorite).
During the theatrical campaign, the release shifted to PVOD due to the COVID-19 pandemic. We quickly updated messaging across our dynamic countdowns, announcement videos, streaming graphics, and custom retailer videos to reinforce where audiences could stream the film.&nbsp;
One of the largest digital stunts included sending over 100 illustrations of dog portraits for fans and influencers on Twitter. This campaign also included a TikTok promo dance challenge that garnered over 4.7 billion views and a pop-up activation where the Mystery Machine delivered food and branded swag to medical professionals and fans during opening weekend.
Our content resonated globally with audiences as we created over 70 custom graphics and videos, building excitement for the film's release. Each piece of our creative celebrated beloved and new characters, friendship, adventure, international holidays, and food. The campaign successfully drew a new generation of fans, excited life-long franchise fans, became a well-rounded and far-reaching digital campaign that became a positive force during tough times.

Scoob!

In what became a ground-breaking event for the entertainment industry, Home Brew partnered with DreamWorks/Universal for the theatrical-turned-PVOD release of Trolls World Tour. Our goal was to fuel excitement, spread positivity, and eventize a family-fun experience around the second chapter of the Trolls franchise in every piece of social content and paid media unit our team created.&nbsp;
By leaning into new characters and the heartfelt narrative, our digital campaign pushed Trolls World Tour to break the record for the largest digital debut ever. Leading up to its historical PVOD opening weekend, our creative leveraged innovative formats, diverse musical genres, and timely trends to intensify excitement for the highly successful release.

Trolls World Tour

Home Brew was excited to partner with Universal Pictures on the digital campaign for The Invisible Man. Our goal was to introduce audiences to the timely reimagining of a horror classic, showcase Elisabeth Moss's harrowing performance, and play into the audience's worst fear of "What you can't see can hurt you."
Our content maximized the frightening feel of Director Leigh Whannell's vision with creative use of negative space, high-intensity editing, and integrated typography. The COVID-19 pandemic cut the theatrical campaign short, and our campaign quickly pivoted to a PVOD release. Our suspenseful and timely campaign included social content and paid media takeovers that helped propel The Invisible Man to be the #1 Movie in the world opening weekend, exceeding box office expectations.
&nbsp;

The Invisible Man

Nintendo of America

Play your way with Nintendo Switch and Switch Lite! We conceptualized, shot and produced special shoot videos highlighting the Nintendo Switch. Our custom videos connected people with their inner gamer and helped product sales over the holiday shopping season.

Nintendo Switch

WB Games / Niantic

After our success with Fantastic Beasts: The Crimes of Grindelwald, Home Brew had the honor of being awarded the social campaign for the highly anticpiated AR mobile game, Harry Potter: Wizards Unite.
We tackled challenges such as introducing the game's new terminology to longtime fans and bringing in audiences who have never read the Harry Potter books or seen the films. We also provided live event coverage for the Harry Potter: Wizards Unite Fan Festival in Indianapolis, which had thousands of fans in attendance. This, along with dilligent social listening, helped foster a sense of community among the playerbase&mdash;witches, wizards and muggles alike.

Our Work

ABC

Social, Paid Media

Amazon Studios

Social

Jazwares

Social

Warner Bros. Games

Social, Community Management

Jazwares

Video Production, Social, Apps

ABC

Social, Paid Media

HBO Max

Social, Community Management, Paid Media

HBO Max

Social, Community Management, Paid Media

Disney

Social, Video Production

HBO Max

Social, Community Management

Warner Bros. Games

Social, Game Capture

Amazon Studios

Social

Lego

Social, Paid Media

HBO Max

Social, Community Management

ESPN

Social

Amazon Studios

Social

Amazon Studios

Social

National Geographic

Social

Dreamworks

Social

HBO Max

Social

HBO Max

Social, Community Management

FXX

Social, AR

ABC

Social, Video Production

ABC

Social, Paid Media

Dreamworks

Social

National Geographic

Social

Dreamworks

Social, AR

Dreamworks Jr.

Social

ABC

Websites, Social, Games

Hulu

Social

Nickelodeon

Websites, AR, Social

The History Channel

Websites, Sweepstakes, Social

Universal

Social

Lionsgate

Social

Universal

Social

Epic Games

Social, Game Capture, Strategy

HBO Max

Social

Paramount

Social

ABC

Paid Media, Social

Universal