The kontent we’ve created for this kampaign was geared toward TikTok to grow the platform’s audience, and has yielded massive success and impressions. We have capitalized on bringing a feeling of inside-involvement to this fan-base, many of whom have been playing Mortal Kombat since the ‘90s when the first iteration was released. This translates to humorous posts, nods to previous kharacters, and an appreciation for the new and differentiated aspects of Mortal Kombat 1 that will keep the game fresh.

Our kommunity management has blown expectations out of the water. We have kontrolled the konversation, teased fans with a voice that grows in tension as the release draws nearer, and provided original kontent that keeps the excitement and buzz at a steady peak. Our CM team provided unparalleled support for Summer Game Fest, helping Neatherrealm to creatively answer fan questions and concerns about the game all weekend. This kampaign has not been our first foray into the gaming world, and with the traction it has garnered thus far, it surely won’t be our last.