In a social campaign unmatched in scope and size, Home Brew partnered closely with HBO Max for the long-awaited release of Zack Snyder’s Justice League. Tasked with driving awareness and subscriptions to the platform, we developed a holistic digital marketing strategy, content rollout plan, and community management approach to successfully engage an extremely passionate, global fan base.
With an always-on audience, we monitored online conversations constantly and adjusted our strategies in real-time to earn the highest possible engagement for our content and digital activations. Our efforts helped result in over 20,000 social posts from global audiences every day for over 60 days. Serving as an extension of our friends at HBO Max, our delighted the fans and drew in new viewers for a record-breaking release that earned 34.7B social impressions.