THE INVISIBLE MAN

UNIVERSAL

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SOCIAL / PAID MEDIA

Home Brew was excited to partner with Universal Pictures on the digital campaign for The Invisible Man. Our goal was to introduce audiences to the timely reimagining of a horror classic, showcase Elisabeth Moss's harrowing performance, and play into the audience's worst fear of "What you can't see can hurt you."

Our content maximized the frightening feel of Director Leigh Whannell's vision with creative use of negative space, high-intensity editing, and integrated typography. The COVID-19 pandemic cut the theatrical campaign short, and our campaign quickly pivoted to a PVOD release. Our suspenseful and timely campaign included social content and paid media takeovers that helped propel The Invisible Man to be the #1 Movie in the world opening weekend, exceeding box office expectations.