THE CROODS: A NEW AGE

DREAMWORKS

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SOCIAL / AR

Following the success of Trolls: World Tour, Home Brew reunited with DreamWorks for their theatrical and PVOD release of The Croods: A New Age. We eventized the family movie’s holiday release with interactive technology and digital stunts, leading the film to top box office charts as #1 five weeks in a row.

Our creative campaign showcased the expanded environment, new creatures and family, and witty humor, emphasizing the narrative while continuing to highlight fan-favorite characters from the first film. To modernize the prehistoric world, we built relatable connections and utilized AR and VR technologies to immerse fans into an older era.

 

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