Home Brew partnered with Hulu Originals on a social campaign for Shrill Season 3. Our creative focused on the humor and talent of the cast as they launched their final season of the show. From custom cast pieces to supercuts of fan-favorite characters, our goal was to elevate the characters that the audience knows and loves.
Our focus was mainly on the @shrillhulu Instagram page. However, we additionally scripted and developed long-form YouTube content that highlighted the alluring chemistry of the cast. This included games like Never Have I Ever, scene commentary from the cast, and Rapid Fire questions. Our campaign spanned from trailer launch to post-release of all the episodes on Hulu.