SESAME STREET

HBO MAX

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SOCIAL / AR

Home Brew partnered with HBO Max to launch the social media campaign for the 51st season of Sesame Street. As a way of bringing both fun and education into our campaign, we developed weekly content that covered subjects like kindness, creative thinking, and STEM.

In addition to engaging fans by building on lessons that are taught on the show, we created a first-of-its-kind AR lens that allowed fans to sing-a-long to a randomly selected Sesame Street song.