We teamed up with Warner Bros. Pictures to launch a youthful campaign for the first full-length animated Scooby-Doo film, Scoob! The campaign launched with an entertaining trailer announce pieces that showcased the star-studded cast and introduced never-before-seen Puppy Scoob (who became an instant fan-favorite).
During the theatrical campaign, the release shifted to PVOD due to the COVID-19 pandemic. We quickly updated messaging across our dynamic countdowns, announcement videos, streaming graphics, and custom retailer videos to reinforce where audiences could stream the film.
One of the largest digital stunts included sending over 100 illustrations of dog portraits for fans and influencers on Twitter. This campaign also included a TikTok promo dance challenge that garnered over 4.7 billion views and a pop-up activation where the Mystery Machine delivered food and branded swag to medical professionals and fans during opening weekend.
Our content resonated globally with audiences as we created over 70 custom graphics and videos, building excitement for the film's release. Each piece of our creative celebrated beloved and new characters, friendship, adventure, international holidays, and food. The campaign successfully drew a new generation of fans, excited life-long franchise fans, became a well-rounded and far-reaching digital campaign that became a positive force during tough times.