LITTLE DEMON

FXX

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SOCIAL / AR

Home Brew formed an exciting partnership with FXX to roll out a social campaign for their highly anticipated new animated show, Little Demon. It follows the story of middle schooler Chrissy (Lucy DeVito), who not only finds out that her dad is Satan (Danny DeVito), but that she herself is the Antichrist. Our goal was to match the twisted and hilarious tone of the show in our marketing to intrigue audiences, and establish its voice as devious and unmistakably devilish. This included creating supercuts of the show’s raunchiest moments, jumping onto trends and creating original content as they happened, and posting statics and videos that highlighted characters within Chrissy’s new demonic world that were sure to steal the show.

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