HARRY POTTER: WIZARDS UNITE

WB GAMES / NIANTIC

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SOCIAL

After our success with Fantastic Beasts: The Crimes of Grindelwald, Home Brew had the honor of being awarded the social campaign for the highly anticpiated AR mobile game, Harry Potter: Wizards Unite.

We tackled challenges such as introducing the game's new terminology to longtime fans and bringing in audiences who have never read the Harry Potter books or seen the films. We also provided live event coverage for the Harry Potter: Wizards Unite Fan Festival in Indianapolis, which had thousands of fans in attendance. This, along with dilligent social listening, helped foster a sense of community among the playerbase—witches, wizards and muggles alike.