HAPPY DEATH DAY

UNIVERSAL

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SOCIAL

Our campaign resonated with young, female audiences by creating funny and thrilling shareable social videos, statics and GIFs that featured popular slang. We immersed fans into a terrifying world with our custom built 360 video, where they had to run away from the "Baby Face" murderer. We amplified influencer stunts and cast involvement, and brought in new fans with content that played upon pop culture events relevant to the rabid audience.

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