For Fantastic Beasts: The Crimes of Grindelwald, Home Brew had the challenge of creating content Wizarding World fans would love, while bringing new audiences into the franchise. Through highlighting fan favorite characters and introducing newcomers Jude Law and Zoe Kravitz, as well as showcasing the eye-popping action and enchanting story, we were able to energize the audience, increase interactions and amplify overall reach. We featured aspects of the mysterious story throughout the campaign via social motion videos, faux propaganda, and special shoots with the cast aimed at driving up engagement. Members from our team handled real-time SDCC creative and community management, and traveled to both NY and Alabama for live event coverage. We also created content for, wrote, and ran multiple Twitter Chats between Fantastic Beasts, Pottermore, TW Movies, and Harry Potter Films for a one-of-a-kind crossover activation. Our campaign helped bring the magic of the Wizarding World to life!