EDGE OF THE UNKNOWN

NATIONAL GEOGRAPHIC

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SOCIAL

Home Brew partnered with Nat Geo to promote its new episodic series, “Edge of the Unknown,” led by the intrepid Jimmy Chin. Our social campaign includes engaging content such as Instagram story trivia and polls, athlete profiles, Go Big IG Reels, and eye-catching videos that highlight the best moments of these unthinkable human feats. Most notably, we made a TikTok video for NatGeo’s page, which has over 2 million followers. Our goal for our target audience was to give our fearless fitness junkies just enough to tout them with the promise of the premise, but leave them craving that adrenaline and itching to tune in!

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