B-KIND DOLLS

JADA TOYS

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SOCIAL / PAID MEDIA / WEBSITES

Home Brew partnered with Jada Toys to help launch the new B-Kind doll line through social creative, paid media, and development of a new website.

First, we launched the @bkinddolls Instagram account with a mosaic that introduced each doll and the brand's core pillars of spreading kindness, positivity, and being environmentally sustainable. We then created a series of videos and infographics dedicated to the eco-conscious angle of the doll line. All of this was backed by a full-featured website that contained more information about each doll, DIY videos, a mailing list sign-up area, and a press kit for logos and assets.