A WORLD OF CALM

HBO MAX

-

SOCIAL

Produced in collaboration with the Calm app, A World of Calm is an HBO Max Original designed to support one's mental health during these trying times. For this campaign, our social creative leveraged beautiful visuals, relaxing vibes and diverse techniques to create a sense of serenity. Leaning into the medatitive nature of the show, our minimialistic approach encouraged fans to slow down and try to relax a few times a day.